Moving from its old dungeon-like offices into tech startup-style digs have also helped boost the mood, as have big wins by its in house content studio.H K’s unique selling proposition continues to be thought leadership; they may not sound sexy, but the firm’s proprietary platforms for reputation monitoring, influencer identification and reaction analysis set industry standards.And VOWEL, the agency’s digital influencers arm, has been killing it on social for clients like Audi—its amplification of a story around Audi’s rescue of a desert-stranded couple was genius. And a landmark strategic alliance with Germany’s Hering Schuppener vastly expanded Finsbury’s global reach.
Longtime clients like Katie Couric and the higher-ups at MGM also have him on speed dial.
Momentum, ambition and the guts to back it up make HL Group our agency of the year.
A longtime giant in fashion and luxury PR, HL has transcended those roots to become a generalist firm on steroids—a force in corporate, tech, lifestyle, crisis and even brand strategy.
They may not always get what M18 means—it’s March 18, the date the company was founded—but real estate giants like Extell, Vornado and Silverstein know Michael Tavani’s agency as the go-to for commercial and residential projects in the Big Apple and, increasingly, around the world.
Hotels, its original client base, still bed down with M18 in droves.